SYBO's CEO Mathias Gredal Nørvig has just launched a new book titled Gaming for Good, which aims to spread awareness of climate change and what we can do to fight the good fight. With SYBO's claim to fame being Subway Surfers, the aptly titled book is hoping to leverage the game's popularity to inspire the gaming industry to take action.
Gaming for Good is co-authored by Jude Ower, who is the Founder and CEO of Playmob. With more than three billion active gamers across the globe, players can, if we work together, do our part to help combat climate change. The book showcases more of this initiative with interviews from Phil Spencer (EVP of Gaming, Microsoft), John Hanke (CEO, Niantic), Robert Antokol (CEO & Founder, Playtika), Rob Small (President & Co-Founder, Miniclip), Tamzin Taylor (Head of Play Partnerships, Google), and other industry heads. ... [MORE]
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